Build Your Restaurant’s Brand & Boost Online Sales

Categories: Foundations
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About Course

Are you ready to grow your restaurant’s online presence without depending solely on delivery apps? In this course, you’ll learn essential marketing and sales tactics to reach more customers, increase repeat visits, and create a steady revenue stream. We’ll guide you step-by-step through free tools, like optimizing your Google Business Page, and paid strategies, such as ad campaigns, so you can build a solid foundation for long-term success.

Note: ¿Necesitas ayuda en español? Contáctame directamente si te interesa el material, pero tienes dificultades con el inglés.

What Will You Learn?

  • Set up an effective online presence for your restaurant from scratch.
  • Use social media and Google Business for free marketing and visibility.
  • Master local SEO to attract nearby customers.
  • Create engaging email and SMS campaigns.
  • Decide when to use third-party delivery vs. in-house options.
  • Integrate online tactics with in-store experiences.
  • Understand paid ad basics and how to make the most of your budget.
  • Explore Barriofied’s tiered services to boost your business.

Course Content

Topic 1: Building a Strong Online Foundation
In this topic, we’ll lay down the essential building blocks to establish your business’s online presence, covering the basics of creating a clear, attractive profile and understanding the value of third-party delivery services. This foundation will help you get seen by more customers and build trust in your brand.

  • 1.1: Why Every Restaurant Needs an Online Presence
  • 1.2: Optimizing Your Google Business Page (GBP)
  • 1.3: Creating a Simple, Attractive Online Menu

Topic 2: Free Marketing Tactics to Drive Visibility
This topic introduces key organic marketing strategies that drive visibility at no cost. By focusing on social media, SEO, and email marketing, you’ll learn to attract more customers and keep them coming back, even without a big advertising budget.

Topic 3: Advanced Tactics for Business Growth
Here, you’ll learn advanced strategies that can amplify your growth once you’ve mastered the basics. We’ll cover paid ads, SMS marketing, and methods for connecting your online and in-store experiences, giving you a full toolkit to boost revenue and expand your reach.

Topic 4: Customized Tactics by Business Type
This topic provides high-level tactics tailored to different business types. Each lesson focuses on industry-specific strategies to maximize reach and build customer loyalty, ensuring every business type has a roadmap for growth.

Topic 5: Barriofied’s Custom Solutions for Growth
This topic introduces Barriofied’s unique service packages that cater to different levels of business needs. You’ll see how each tiered service—covering online setup, website creation, and ad management—can help grow your business effectively.

Topic 6: Resources, Templates, and Next Steps
This final topic wraps up the course by offering practical resources like templates and marketing tools. It also outlines next steps with Barriofied and encourages ongoing growth beyond the initial marketing efforts.

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