About Course
Got a dream of owning a food truck but don’t know where to start? Whether you’re a first-time entrepreneur or a new operator trying to boost your sales, Food Truck Hustle is your roadmap to success. This course breaks down the essentials of launching and growing a food truck business without the fluff or overwhelming jargon. We’ll cover everything from creating a standout menu to building a loyal customer base, even if you’re starting with nothing but a truck and a vision.
You’ll learn how to market your business in ways that keep your margins intact—like mastering social media, attending high-impact events, and building partnerships. We’ll also explore food truck-specific strategies to find and retain high-value customers, while cutting out middlemen and maximizing every sale.
Not serving tacos? No problem! While we highlight strategies for food trucks serving Hispanic cuisine, these principles apply to any mobile business. Plus, we’ll teach you how to leverage platforms like UberEats and Grubhub to attract first-time customers while building systems to bring them back directly—without paying commission fees again.
By the end, you’ll walk away with actionable tips, tools, and tactics to confidently launch your food truck or take your existing business to the next level. Let’s hit the road and make your food truck the talk of the town!
NOTE: This course is still under development, but we wanted to give you a heads up on the lessons outline.
Course Content
1: The Road Starts Here
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Why a Food Truck?
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Finding Your Flavor & Niche
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Understanding the Mobile Hustle
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Licenses, Permits, and Regulations
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Budgeting for the Basics
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Dreaming Big, Starting Small